How to write direct mail that really, really worksSo, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer?s association is worth giving money to. It could be computer equipment, hand-sewn dolls clothes or garden gnomes.
Whatever it is you are selling, you need to let the right people know you?re selling it. And one of the most effective ways of doing that is through direct mail.
Direct mail works best if you know the type of person who buys your product or service. For instance, if you sell to building contractors or pet owners you can get a targeted, personal message to them quickly.
What?s more, co...Read full article.
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