How to get prospects to open your direct mail envelopesIn direct mail, you have a formidable enemy?the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas.
1. Unusual colours
Keep your mailing envelopes the same size and weight, just change the colour from white to something different or more daring.
2. Odd size or shape
Send your message in a jumbo-size envelope. Or in a square envelope. Or send your message in a tiny envelope. Just remember that your envelope has to conform to postal regulations for size and shape, and fit through a normal mailbox.
3. Personalizati...Read full article.
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